Does the lighting and smell of a shop really affect the buying patterns of customers?

[Trush Jodie]

People always say that a shop that has a warm smell with blue flashing lights would induce a customer to buy more or actually make a purchase even when they did not plan to.

Do you think the lighting and smell of a shop actually affect customer buying patterns?

 

[King Belieal]

There are certain businesses that the lighting affects how customers buy. One of such businesses is the one that deals with clothes. A boutique business.

 

[kit_hung]

In my opinion, the lighting and smell of a store have a significant impact on customers. A pleasant atmosphere prepares them for shopping. When you walk into a place with a good smell and attractive lighting, you feel psychologically comfortable, which encourages you to stay longer. This means you are more likely to look at more products and possibly purchase something you didn’t want. The psychology of shopping is largely dependent on mood and environment, and stores that effectively use these tactics have a competitive advantage. Customers want a pleasant shopping experience, and this increases sales.

 

[Nomad]

Lighting plays a huge role on sales, that's why you can see most shops use a lot of lights, they are not doing it just for nice look, it is strategic

 

[eLdavis]

Yes i believe it does affect sales. No one would want to buy something from a store that does not smell well.

 

[Augusta]

Yes, The lighting flatters both the clothes and the customers, a subtle yet enticing scent fills the air, You feel comfortable, engaged, and ready to shop.

 

[wisdom01]

Lighting and scent are like magic wands! They set the mood, evoke emotions, and influence buying decisions – I'm totally buying it!

 

[Starmix]

Good lighting affects the interest f the customers. If a business center has a dull light, people will leave and may spread negative feedback to their community. The smell of the business center is also emphatic.

 

[Kross]

There are scents that always evokes some kinds of emotions that push customers to make a purchase, especially for eateries.