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Don't treat a customer badly. Customers are very vengeful. They don't forgive.

King Belieal

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One business that I know around treated my friend badly. And my friend vowed never to patronize that business again under this sun.

Today, my friend has need for the services of that business, he had to pay to a very far distance to get that service instead of patronizing the one that is just five minutes walk.

Customers don't forgive bad treatment.
 
A customer is hurt, they will never return and will spend a lot of money to find another service in peace. A business that disrespects people loses market very easily because respect is everything in sales. That friend of yours is making the right decision to protect his dignity. Bad service is a poison that kills any business no matter how close it is.
 
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