Email marketing is continually evolving

[Tobi]

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%.

However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions.

So, what’s the first step to keeping your email KPIs strong?

A clean email list. Clean email lists will keep your email engagement high and your unsubscribe and spam rates low.

 

[gwolf666]

I believe that having a clean email list is fundamental to any effective email marketing strategy. From my personal experience, when you send campaigns to a list full of inactive or invalid contacts, open and click-through rates plummet, and the chances of your emails ending up in spam increase. It's important to dedicate time to removing contacts who don't open your emails for a long time or who generate bounces, as this improves deliverability and your domain's reputation. I also believe that properly segmenting your list and keeping it updated helps you send relevant content, which increases the likelihood that your emails will be read and generate engagement. Ultimately, a clean list not only helps maintain good metrics but also avoids wasting resources and improves email service providers' perception of your mailings.