From SEO to GEO How Brands Are Adapting Their Strategy for Generative AI

[gwolf666]

I recently read about the concept of GEO (Generative Engine Optimization) and it seemed to me that it's a turning point for brands seeking to stand out in the age of artificial intelligence. Instead of focusing solely on traditional SEO to appear in search results, many companies are already considering Public Relations + AI to be understood by models like Gemini, ChatGPT, Claude, etc.
One specific proposal that caught my attention is PIAR, a service that merges PR and AI: curating the brand's narrative, message, reputation, and style, but also ensuring that language models correctly interpret that narrative. It's not just about producing content with keywords, but also ensuring that the phrases, contexts, names, and ideas the brand conveys are aligned with how AI processes information.
What seems key to me in this transition is that brands need to become "trainable": generating data, testimonials, case studies, and content that AI can recognize as trustworthy, consistent, and valuable. Specialists in strategic communications, SEO, content, and media combine to enhance visibility for both humans and generative algorithms.

 

[kit_hung]

GEO is a new trend that is changing the way brands advertise in the age of artificial intelligence. Instead of relying solely on traditional SEO, brands are now focusing on how they are understood by systems like ChatGPT or Gemini. Services like PIAR combine PR and AI to create brand messaging that is understandable by machines. It’s not just about keywords but also about context, style and credibility of the content. For a brand to be well-recognized, it needs to provide valuable evidence like testimonials, customer stories and long-lasting, trusted content. Communication professionals, SEOs and media are collaborating to increase visibility for both humans and new-generation algorithms.