Gimmick in business

[Starmix]

Gimmick means an unusual trick to attract attention or persuade customers to buy something during their promotion. Do not use gimmick when selling products use it only when you promote your products. If you want to lure crowds during your cooking demo, send the crowd flyers and have them distributed by a famous basketball player, the crowd will be attracted and lured to see their idol distributing to them flyers. A gimmick is often used by businesses to sell a product. Another lucrative gimmick is a promotional strategy designed to create buzz and attract customers by offering a unique, appealing, or surprising benefit. Example of this is free gifts with purchase, exclusive access, and loyalty rewads.

 

[eLdavis]

Offering of free gifts has always been very efficient and effective. People are always attracted to places they can get free gifts.

 

[Starmix]

That is one way to attract buyers to offer them some gifts like gift certificates worth only some dollars. And then, they will surely like and buy plenty to follow.