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Google Disrupts SEO: New Rules for Staying Visible

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I recently read about the radical changes Google is implementing to its algorithm and AI-generated results, and the truth is that SEO is being turned upside down. Traditional techniques like repeating keywords or trying to stuff articles with links are no longer enough; now it seems the most important thing is the user's real intent, clarity, the authority of what is written, and how it is structured.
To remain visible, I believe there are several aspects that can no longer be ignored. First, content must directly answer users' questions, be useful and unique, and not just serve as filler and ranking aids. Second, AI snippets, automatic summaries, and quick answers mean you appear as a reliable source: if your content is well-structured, with supporting documentation, examples, data, and good style, you have a better chance of being cited.
Another key point I've started to apply is to optimize not only for Google, but also with virtual assistants and voice devices in mind, as these methods are gaining ground. I have also checked that the loading speed, mobile design and user experience (UX) are impeccable, as Google is giving it more and more weight.
 
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