Google doesn't just look for one keyword anymore: What does this mean and imply practically?

[Min George]

I just read somewhere that Google is not looking for just one keyword anymore. Is it that I must have more than one keyword in my content to rank on Google? What is the implication of Google not looking for one keyword anymore?

 

[Fidelia]

Nowadays, having a particular phrase repeated over and over again as keyword doesn't work. Google understands context and meaning no rather than keywords.

 

[kit_hung]

Absolutely. Google no longer searches for just one word; it looks at the overall meaning of what you write. This means you need to use multiple words relevant to your topic to convey your message clearly. The result is that if you write meaningful and useful content for the reader you'll easily rank higher. Even without memorizing a single word.