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Healthy recommendations vs creepy tracking. Where should an online seller draw the line?

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Online sellers always make recommendations to their customer base. That's to stimulate repeated buys from their customers. However, some online sellers are almost invading the privacy of their customers all in the name of making recommendations.

Where is the line between healthy product recommendations and being creepy trying to suggest products?
 
Recommendations can be super helpful when they actually match what you’re interested in, it feels like the store gets you. But when it gets too personal or random, it crosses into creepy territory real quick. I think the line is when sellers stop suggesting based on your shopping habits and start digging into stuff that feels private. Keep it relevant and useful, and people will appreciate it instead of feeling watched.
 
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