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High School Business: School Parties are Marketing and Promotional tools for the school.

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My friend is running and managing a high school and I happened to stumble on their budget for Christmas party. I was stunned because it was incredibly huge. I questioned my friend and he told me that they approach school parties as advertising tools for the school and are willing to spend so much on it.

Do you think these school parties are effective in marketing these schools?
 
Yes school parties can be used as a way to advertise. During these parties, the students have the ability to invite others and their parents. If these visiting parents are impressed with what they see, they might be willing to put their kids.
 
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