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How can a business ensure that customers can help themselves without needing customer service staff?

King Belieal

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One of the things they say can give a business good customer relations is the ability for the business to make sure that customers can help themselves if they encounter a problem with the product or service.

How can that be achieved by a business?
 
You can place easy to follow directions. Like in supermarkets, there are directions on where you can find what you are looking for and everything is arranged in an orderly manner.
 
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