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How can a business ensure that the customers are waiting in comfort?

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Sometimes, customers of even small businesses have to wait to be served for one reason or the other. The challenge is not always in the waiting. But customers having some comfort while they waiting.

What are the simple things that a small business can do to make sure that the customers are waiting in comfort?
 
Making customers comfy while they wait can make a huge difference. Small businesses can offer seating, maybe some free snacks or drinks, and even play some chill music. Having magazines or a little entertainment like a TV can help too. Just simple things like friendly staff checking in can make the wait feel way shorter.
 
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