How can a business win over customers who are already loyal to a competing business?

[Min George]

When it comes to business, customer acquisition is one of the biggest aspects that keeps a business running and growing.

Imagine a customer who is loyal to a competing business, how can you win over such a business?

 

[King Belieal]

The business would have to give those customers what they are not getting from the competitor they are loyal to.

 

[Kera]

The business will have to operate with discounts or additional packages which is capable of attracting even the competitor's customers thereby turning them into loyal customers.

 

[Augusta]

In order to protect your customer's loyalty, you must also develop relationships across the customer's organizations—broadly and deeply

 

[eLdavis]

The first step is to ensure that the quality of your products and services is way better than where they are loyal to, then your pricing is either the same or slightly lower than theirs.

 

[Augusta]

Your focus should be on showing value, what makes your product or service the better choice, even if it costs more.

 

[Starmix]

The time comes when your previous loyal customer gets back to you when you advertised something that appeals to their eyes, like kicking off prices and giving away freebies.