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How difficult or easy is it to sell a product/service that you don't personally use?

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For some people, the company they work for is into selling one product or service. And they as staff have to help sell the products. For some of them, they are just working for the money. They don't use the product or service their company is into.

Is it something that is realistically possible to sell a product that you don't use?
 
Yes it's very possible, i have seen cases where people market a product that they don't use themselves and they still market it well. Though using the product gives more originality.
 
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