How do some people destroy the reputation of business owners completely

[neku]

I have noticed that some companies and people are very good at destroying the reputation of online business owners completely using fake rumors, allegations, which can be legally proved to be false. However almost everyone including government agencies, blindly believe these lies, fake rumors. What method or techniques do these liars use to dupe everyone so convincingly?

 

[eLdavis]

That's just how it is these days, people tend to easily believe stories, they don't try to find out in details if it's actually the truth or not.

 

[neku]

Yes, spreading negative or defamatory rumors about online business owners, self employed individuals has become a very lucrative racket and a very easy way to get a monthly government salary without doing any work at all.