How do you balance promotional and educational content?

[Fire&Rain]

Nobody likes nonstop sales pitches. Aim for a healthy mix; teach, entertain and subtly promote. Educational content builds trust and authority, so when you do promote, people listen. Keeping this balance makes your audience stick around instead of tuning out.

 

[magnus2022]

It is not difficult to create a balance once the writer have a clear grasp of what he is writing about. First and foremost, the content will start from educational value down to promotional. The educational contents should be 2/3 of the content while promotional should be less than 1/3.

 

[Augusta]

A common approach is the 80/20 rule, where 80% of content is educational and 20% is promotional. This helps avoid overwhelming your audience with sales pitches while still promoting your products or services