How do you decide how much to charge for your product or service?

[Fire&Rain]

So you’ve decided to enter into the business world and you are set on what you want to offer, now the big question is, how much should you charge? I recently made a PDF guide and I’m stuck trying to price it. I am stuck between two brick walls , do i charge low or thsi will risk people not taking me seriously, or charge too high and risk people not even give it a chance. How do i go about this?

 

[eLdavis]

You can also check out how much others are charging for their PDF books and choose to charge the same or a little cheaper to attract more people.

 

[Springtime]

Pricing a product involves taking into consideration the cost, market acceptance and the price charged by competitors.

 

[Fidelia]

You have to examine the efforts that you put in to write the ebook relative to how competitors are pricing theirs.

 

[Augusta]

it is to find out how much is your cost price then you add your profit to it. You would then know your selling price

 

[Suba]

My principle in business is that it's better to make a small profit but sell a large quantity. So, you can determine the cost price of the PDF guide you've created. Next, you can research whether there are many competitors offering the same product, or you can also create a promotional price with discount tricks.

 

[Augusta]

it involves calculating costs, understanding what customers are willing to pay, and analyzing competitor pricing.

 

[Trush Jodie]

You just have to cover your costs of production and add a mark up between the range of 25% to 30% as your profits.