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How do you ensure the customer's satisfaction?

Being a sales person means you have to cater to the customers every need. This helps ensure that the customer is always happy, and a happy customer means cash in your pocket and an extra new face to your business.
 
Offer what they need and provide great customer service. Get their feedback and see if any improvements are required.
Yes it is to give them what they request for and it should be to their satisfaction. You would surely retain them.
 
You just need to offer high quality products and services. And also make sure that you are courteous with handling their issues.
 
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