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How do you ensure your ebook gets noticed and ultimately purchased?

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In today's saturated digital ebook market, it can be hard to make your ebook stand out among the competition. There's so many options available to readers, so how do you ensure that your ebook gets noticed and ultimately purchased?
 
I guess you have to advertise on social media and make use of word-of-mouth to spread the news that your e-book has been published.
Advertising on social media and using word-of-mouth are good ways to get your ebook noticed and increase sales.

For most persons, they use paid and free ads to help promote their ebooks, especially on social media and they have had massive results from it.
Paid ads can be effective in reaching a larger audience, while free ads can help generate buzz and attract potential readers.
 
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