How do you handle customer feedback that is not valid? Ignore it?

[Kross]

There are certain customer feedback that is not necessary. It is not something is true or a genuine complaint? How do you manage such a feedback that the customer who sent it in would not feel bad? Do you still have to acknowledge invalid customer feedback?

 

[Augusta]

Well you can still acknowledge it before the clients to help them feel better. But if in the scheme of things such don't have a place then you discard it.