An SSL certificate plays a crucial role in securing a website and indirectly affects its traffic in several ways:
1. Trust and Credibility: Websites with SSL certificates (indicated by “https” and the padlock icon in the browser) are considered secure. Visitors are more likely to trust and engage with a site that displays these security features, leading to higher traffic and conversions. Without an SSL, users might be wary of entering personal or payment information, which can deter traffic.
2. Search Engine Ranking: Google and other search engines give preference to secure websites in their rankings. Websites with SSL certificates are ranked higher than those without, which means they are more likely to appear in search results and attract more organic traffic.
3. Data Protection: SSL certificates encrypt the data exchanged between users and the website, preventing data interception. This protection ensures that sensitive information (such as login credentials or payment details) is secure, which is essential for maintaining user trust and reducing the risk of data breaches that could harm a website’s reputation and traffic.
While an, SSL certificate doesn’t directly increase traffic, its role in building trust, improving SEO, and securing user data contributes to more visitors and better engagement with the site.
SSL certificates provide security and people like to visit websites that are secured. Even search engines do not show websites that do not have SSL installed
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