Do you think that website speed plays a significant role in determining how users interact with a site and whether they ultimately convert into customers?
It is required to use gzipped or deflate content because this content is good for website and could easily be tracked or loaded by a browser.When the website speed is good, it makes working on the site easier and less irritating. It's very discouraging working on a site that is extremely slow.
Especially half of the people are facing slow internet connection they do not waste time for site taking several minutes to render for them.When a website has a higher loading speed it would attract more visitors. This enhances the higher traffic hence the higher conversion rates for that given websites.