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How easy is it for a business to offer customer support outside working hours?

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Some customers criticize businesses because they don't get customer support responses outside the official working hours of the organization like the nights and weekends?

What should a business do to be able to offer customer support outside official working hours?
 
Though most business don't, but with the help of the Internet, it has become a lot easier. They don't to actually be at the office to do their job.
 
Though most business don't, but with the help of the Internet, it has become a lot easier. They don't to actually be at the office to do their job.
Even though they don't need to be at the office, they are automatically need to run two shifts for customer support representatives.
 
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