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Nomad
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If your website is targeted towards local audience, you need to implement local SEO. What exactly is local SEO? Well, it is a strategies that you implement so that you can rank locally. You should start with finding keywords that local people are searching and write content using those keywords. Your web pages should match local user intent. Optimize all images with local alt text, also build backlinks from other local sites. Add structured data (local business schema) and ensure your business name, address, and phone number (NAP) remain consistent across all your websites, social accounts, and Google My Business page.