How is simplicity a marketing strategy for online businesses?

[Kross]

I always hear in e-commerce classes that simplicity is the best strategy that can make an online business to stand strong and make sales.

What is the implication of simplicity in the context of online business and how does it help online businesses?

 

[King Belieal]

The online business space is already too congested, keeping your own online brand simple is what would make people to recall your brand and what it stands for.