How is simplicity a marketing strategy for online businesses?

[Kross]

I always hear in e-commerce classes that simplicity is the best strategy that can make an online business to stand strong and make sales.

What is the implication of simplicity in the context of online business and how does it help online businesses?

 

[King Belieal]

The online business space is already too congested, keeping your own online brand simple is what would make people to recall your brand and what it stands for.

 

[Springtime]

Different online retailers have different strategy. Some sell varieties of products. Some focus on healthy products, some sell skin care and cosmetics. Simplicity has its advantage whereas those selling varieties may have a bigger customer base.

 

[Nomad]

Simplicity is basically related to your marketing materials. When you create simple marketing materials, it will be easily understood by customers

 

[Augusta]

By simplifying your brand's message and identity, you make it easier for potential customers to understand what you offer and why they should choose your services.

 

[wisdom01]

Simplicity cuts through clutter, boosting user experience and conversions.

 

[Min George]

Simplicity in marketing implies that a business doesn't complicate it's brand identity and promotions.