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How to generate ROI through paid advertising

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Paid advertising is one of the most popular ways to generate sales. This is not only used by bug brands and companies but even small businesses and companies. Paid advertising even used by individual seller and marketer. However, the main question is how do you get a good return on you investment through paid advertising. How do you ensure that you get enough sales from your advertising?
 
That seems interesting but to be honest I have not experienced it. My busines does not require a paid advertizer. I just rely on media.
If you rely on social media you need a lot of followers, without having a lot of followers you cannot get a lot of traction.
 
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