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Since most social media allows you to directly shoot videos, edit with built in tools and then upload on the platform, it is easy to get started as a video content creator. However, the most difficult thing is to get engagement and traffic. For building traffic and engagement, your videos should be:
- Original and unique
- Informative or educational (for value-driven content)
- Entertaining (if targeting casual or lifestyle audiences)
- Tailored to your niche and audience