How to Handle Bad Publicity in Business?

[Suba]

Bad publicity is the negative public/consumer perception of a product or business. Bad publicity can happen at any time and can affect both small and large businesses. Bad publicity can spread quickly, either through the internet or word of mouth.

Publicity often plays a key role in how the public perceives a product or business. Bad publicity often stems from trivial or minor issues, but it is unavoidable and can have a negative impact, especially on product sales, before the business/company can defend itself or respond.

 

[bestwriter]

I would start giving out free samples for consumers to use and that way they will know how good a product is and that will undo the damage done by bad publicity

 

[Starmix]

That would be crucial if not corrected right way by the business owner. If the issue is true, the owner must seek for an apology in public, if not, he must improve his products and services for the satisfaction of the customers.

 

[eLdavis]

The best way to handle this is to actively engage with the customers, answer questions to clear any kind of doubt they might be having.

 

[Springtime]

If it is only a rumor, I will open a press conference to clarify the issue. If the issue is true, I will make an apology.