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Click Through Rates determines how much you can earn from your CPC or PPC ads. If you have lower CPC rates, let’s say less than 1 percent, your earning will be very low. However, if your site has at least a 5 percent CTR, your earnings will be very good. CTR rate is the rate your visitors are clicking and measured per hundred. For example, 5 percent CTR means for every 100 visitors on your site, about five visitors are clicking on ads. If your average CPC is 10 cent, with 5 percent CTR you will earn 50 cents per 100 visits or $5 per 1,000. If you want to improve earning, you need to understand CTR and CPC.