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How to increase product prices without losing customers?

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As business people, we often encounter problems when the prices of goods rise, especially raw material costs and overhead costs. So we often find it difficult to cover production costs, business people will also have difficulty making profits before deducting operational costs and other general costs. Raising prices is certainly easy, but if it has a bad impact or you lose customers then sales will decrease and you might go bankrupt. So in your opinion, how can we increase product prices without losing customers?
 
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