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If you are using pay-per-click (PPC) ads on your website, your income depends on the cost per click (CPC) and your click-through rate (CTR). Cost Per Click means amount advertisers are willing to pay per click, and click through rate means the rate your visitors are clicking ads on your website. To earn more per click, traffic should be coming from higher-tier countries such as the US, UK, or Canada, where advertisers pay higher rates. You also need to use keywords that receives higher bid from advertisers.
 
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