Customer satisfaction is a customer's feedback on products, services and business performance. Customer satisfaction levels can also be low or high, happy or disappointed with the performance of a business. Business people often use customer satisfaction as a measure of their business success. High levels of satisfaction are not only on products and services but also improve business image and customer service. Customer satisfaction is not only for the short term such as increasing sales and profits but also for the long term such as increasing a stronger business foundation and also improving the brand. So how important is customer satisfaction for a business. But how can we measure customer satisfaction?
