How to Overcome Non-Strategic Business Locations?

[Suba]

Many people when starting a business utilize property owned by their parents or family, so they do not have to pay rent, but many of them find that their business location is not strategic, such as being in a corner so that it is less visible to many potential consumers, or the business location is difficult to access, or the business location is less crowded with visitors, etc. If the problem of business location is left for a long time, it will certainly make business performance slow or even stalled. If you move your business location, of course you must have money to pay rent, so how do you avoid having to move the location but can overcome this problem?

 

[Starmix]

I saw here a bakery . It was a very good bakery selling daily fresh bread, but his location is not populous, so after 3 months the owner shut down his bakery and transferred in the interior part of the city.His bakery is now booming. Location is very important.

 

[eLdavis]

In such cases they will have to put in a lot of effort in advertising and promoting to ensure that people gets to notice such areas.

 

[Springtime]

Location is very important for a retailer. If the store is located somewhat remotely from the business area, the owner should do a lot of promotion such as distributing flyers and advertisment to create awareness.

 

[Fire&Rain]

I would focus on online marketing to pull people in, WhatsApp status, Facebook, Google Maps maybe even flyers around nearby busy spots. Offer delivery or pick up if possible. A good promo can get people talking too. You do not always need to move, just make the location less of a barrier.

 

[Augusta]

It is to utilize online marketing, collaborating with local businesses, sponsoring community events, and employing creative offline tactics to draw attention and drive traffic.