Is a little exaggeration part of advertising practices?

[Fidelia]

When you look at most adverts done by businesses and brands, you discover that they hype and exaggerate their products just a little. Some outrightly lie though.

But for those small hypes and exaggeration in adverts for products/services, is it unethical?

 

[Kross]

You can hype but you don't exaggerate. Making an exaggeration might lead to telling lies about your products.

 

[Xtynehappy]

It's very right, that's because most advertisements are aired by humans that are subjected to erors

 

[eLdavis]

You can hype but you don't exaggerate. Making an exaggeration might lead to telling lies about your products.

Yes that's how it should be done but its so unfortunate that people tend to exaggerate in their hyping these days.

 

[King Belieal]

I always advertise my products the way it is and works. You don't need hype to advertise a product that is quality all round.

 

[Kera]

I always get to know when a product is being hyped and when it is being exaggerated. I would never buy any product that the advert is exaggerated.

 

[Min George]

We always call the school I work in school the best school in the state in adverts. That is hype. We know we are not close to that.

 

[Augusta]

Yes, because exaggerated claims can grab attention and create a sense of excitement around a product or service.

 

[Springtime]

I think advertisement should only tell the truth. You can highlight the benefits of the product to draw attention, but do not exaggerate.