Is email marketing marketing still relevant in today's online business?

[magnus2022]

Email marketing is no more integral to online business as before. Gradually, online marketers are using mostly social media platforms to generate leads. Social media platforms is the major ways online marketers are using to get leads!
In your opinion, is email marketing still relevant in today's online business

 

[Nomad]

Yes, but most of the time it is not working because you don't have a genuine list or your list is very small

 

[eLdavis]

A lot of people still use it and claim it works for them, but personally i don't think so cause i feel most people rarely make use of their emails.

 

[Springtime]

It does work here. A very reputable online retailer here does make use of email to do marketing. I check their email every day to see if there are special deals.

 

[Tray59]

social media is even more better I don't think email marketing really work because I believe people are not really using their email for transaction this days and I believe for it to work you must have good database of emails users who visit their email frequently other wise you won't succeed with it

 

[Augusta]

Despite the rise of social media and other platforms, email marketing's ability to deliver personalized messages directly to an engaged audience ensures it continues to be a powerful strategy for driving sales

 

[kit_hung]

social media is even more better I don't think email marketing really work because I believe people are not really using their email for transaction this days and I believe for it to work you must have good database of emails users who visit their email frequently other wise you won't succeed with it

I totally agree Tray59. Social media has become very hot for engagement and visibility because people are active around the clock. It's a saying that those with eyes can't be told to watch. But email marketing still works with a clean database of people opening their inbox regularly. That's where consistency and targeting come in. With a quality list and valuable content you can get good conversions. Social media gives you speed but email gives you direct reach to your audience without a lot of noise.

 

[Augusta]

Yes, email marketing remains highly effective with an average ROi that's good for every $1 spent and continues to outperform other digital marketing channels.