Is Keyword Research Becoming Less Important in AI Era?

[SilverLance]

Search engines today are using more AI than ever. Instead of focusing on exact keywords, AI looks at intent, context, and even rewrites the query before showing results.

What do you think, is keyword research still a major part of SEO, or is AI slowly changing the way we work with it?

 

[eLdavis]

I personally don't think it is dead, rather i feel it is evolving to another level with the introduction of artificial intelligence.

 

[kit_hung]

These days, search engines use AI a lot and do not just rely on direct keywords but look at the user's intent and the context of the question, they can even rewrite the query before providing results. Therefore, keyword research is still important, but not like in the past. Now it is necessary to understand the user's intent and write content that answers their questions well. It is like the Swahili proverb, "Don't see the floating objects, they are created by the sky."