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Is slandering and talking negative about other businesses part of business competition?

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I see some businesses talk about other businesses that they perceive as competitors. They don't ever say anything good about their competitors to people. They talk down on the competitor at any given opportunity?

Is portraying a competing business in negative light part of business competition?
 
This should not be, but unfortunately it is part of business competition these days. We have a lot of people talking bad about other companies just so they can be ahead.
 
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