Is social media a good place to test a new innovation before you start working on it?

[Kross]

People say that if you have a new business innovation, you can try it on social media before you start working on it.

How can you test a new product on social media? What are the metrics that define acceptance?

 

[gwolf666]

Testing a new product on social media is one of the most effective ways to validate ideas before investing heavily. The first step is to create engaging content that introduces the concept clearly, whether through mockups, short videos, or storytelling posts. Then, observe how the audience reacts. Metrics that define acceptance go beyond simple likes; comments, shares, and direct messages are stronger indicators of genuine interest. Engagement rate compared to your usual posts is a useful benchmark. Another key metric is click-through rate if you link to a landing page or survey, since it shows intent to learn more. You can also measure sign-ups, pre-orders, or participation in polls to gauge demand. Negative feedback is equally valuable, as it highlights potential improvements. In short, social media testing is about measuring interaction, curiosity, and willingness to take action, not just vanity metrics.

 

[eLdavis]

Yes i think social media is a great place to test new ideas, its low cost and you can easily get reviews from there.

 

[kit_hung]

Testing your idea online a great way to save time and money. Should post a sample photo or short video and see how people react. People are asking for a price, know there's a deal. Number of people who click on the buy link is a great measure of acceptance.