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Is there any downside to content marketing?

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Some of us already know the advantages of content marketing, but as business people we not only have to study the advantages but also need to study the disadvantages of content marketing. One of the disadvantages of content marketing that I know is that it requires skills and experience when creating marketing content so that it is of high quality and can attract consumers. So in your opinion, what are the disadvantages of content marketing?
 
I think when it comes to content marketing, the major disadvantage here is the time factor. Content marketing is time consuming.
I agree with you, we need time to find ideas and create interesting marketing content, we even have to edit before publishing. Content marketing also doesn't work immediately so it takes time to go viral or attract visitors.
 
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