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Is Trust Important in an Online Business?

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When we open a marketplace app to purchase a product, we're always faced with numerous options, comparing reviews across different online stores. Naturally, the first store we choose is the one with the most positive reviews and the highest star rating. We also avoid stores with numerous customer complaints. In fact, we're often willing to pay more or for a higher price just for the sake of trust.
 
Trust is the key for an online business to thrive. It's trust that connects the online business with its virtual customers. When trust is gone because of a wrong or a fake deliveries, negative feedback will soar like a wild fire. Your customers will leave you leaving you broke.
 
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