learning a different language from a business

[Tobi]

Primarily, it all depends on the partners and the target group you have in mind. Secondarily, it depends on your industry. If you are working in the audiovisual field, the global language for it is English, no matter the country you’re in. Those who claim otherwise haven’t gone beyond their borders. I worked with Netherlands, Germany, France, Russia, Arab Emirates, Lebanon, and all the way down to Argentina to name a few non-English speaking countries. We all used English, no matter what.

 

[gwolf666]

I completely agree that the choice of language and communication strategy depends heavily on your target audience and the sector you work in. In my experience, in industries like audiovisual and technology, English has become the lingua franca, regardless of the country. It's true that in some places the local language is still highly valued, but if you want to expand your reach and collaborate with international partners, mastering English is essential. What I've noticed is that those who claim you should only use the local language often haven't had experience working in multicultural teams or on global projects. The reality is that, in these contexts, English greatly facilitates communication and prevents misunderstandings. That's why, for those looking to grow beyond borders, learning and using English becomes almost indispensable.