Link building; A very crucial and risky SEO aspect

[magnus2022]

Link building is an intricate part of SEO practice that can help to establish a website as an authority in a niche. But Google tends that link should be organically generated but most webmasters are buying links to generate backlinks. Buying links can lead to severe punishment by Google penguin . Having links from spammy sites and untrusted websites can do more harm than good. In fact, it is almost impossible to recover when Google penalize a site.