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One of the most important aspects of website creation is loading speed. No matter how attractive or innovative the design, if the page takes too long to display, users tend to abandon it within a few seconds. This detail, which is sometimes underestimated, directly influences both the visitor experience and SEO ranking. There are several practices to optimize speed, such as compressing images, minimizing the use of unnecessary scripts, leveraging browser cache, and using a good hosting service. It is also advisable to implement techniques such as "lazy loading" to load images only when the user needs them. A fast website not only improves navigation but also conveys professionalism and trust, key factors for retaining potential customers. Ultimately, speed is just as important as aesthetics in any web design strategy.