Logo Power – Brand Identity or Just a Pretty Symbol?

[SilverLance]

A logo might be the first thing that people notice, but does it really define a brand, or is it just a symbol that supports the overall identity alongside service, reputation, and message?

 

[Starmix]

A logo is also a very strong tool to advertize the product and business. The logo alone let's customers know what they're looking for like a famous fast food center, Jolibee in my country, kids just point the logo for their parents to understand they want to dine there.