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In an era dominated by artificial intelligence, SEO remains an essential investment if measured strategically. First, organic traffic continues to outweigh traffic generated by AI assistants, so optimizing for traditional search engines still generates real value.
To accurately calculate SEO ROI, you need to consider more than just direct revenue: you need to subtract the costs of the strategy (tools, staff, content) and add the savings from not relying so heavily on paid advertising.
Also, don't forget the indirect benefits: brand reputation, long-term visibility, fewer calls or inquiries to customer service because good content answers questions, etc.
To accurately calculate SEO ROI, you need to consider more than just direct revenue: you need to subtract the costs of the strategy (tools, staff, content) and add the savings from not relying so heavily on paid advertising.
Also, don't forget the indirect benefits: brand reputation, long-term visibility, fewer calls or inquiries to customer service because good content answers questions, etc.