Must a business be popular to make good sales?

[Min George]

There are some businesses that advertise just to get popularity. Those businesses always pump in resources to trend. To what end does a business pump in resources into advertisement just to get popular.

Is the popularity of a business proportionate directly to the sales it would make?

 

[eLdavis]

When a business is popular, it means lots of people know about the business, it would automatically generate sales, unless in situations where the business is popular for the wrong reasons.

 

[King Belieal]

There are businesses that you won't even hear their names but they are making massive sales. Business is not a popularity contest v

 

[Niyi Br]

A business must be popular within its target market to make massive sales. Unknown businesses don't make good sales.

 

[Fidelia]

A business just has to create enough awareness. Popularity is not a criteria for making sales. It is awareness.

 

[freelancermaria]

When a business is popular, it has a tendency to make more sales. However, some small businesses that may not be well-known still achieve success.

 

[Min George]

A business might not be generally popular but it is known amongst the people that would need it's products or services. They would make good sales.

 

[Kross]

Every business requires to be known for it to make sales. Popularity is what businesses always advertise to gain.

 

[Suba]

Popularity is not directly proportional to increased sales, but offering quality products, marketing strategies and fast customer service will trigger increased sales, so brand popularity does not directly support sales, but increases image and brand awareness.

 

[Augusta]

I don't think so but if you are popular then you are known and more people can come in to buy

 

[Trush Jodie]

No matter the quality of the business, people have to know it to come and patronize that quality. Popularity is important for a business.

 

[Augusta]

The key to improving sales is to shift your focus from making profits to increasing sales performance and creating an amazing product or service for people to buy