Never be harsh to your customers, they might retaliate

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The customers are assets in your business. They bring money to transact with your products. They deserve respect and understanding. They are also observant and vulnerable. As a business owner, you also build good camaraderie to them to be loyal to you and be permanently coming back. It's crucial if hurt them. They will not come back and shift to another business operators operating the same products. It's essential to have unlimited patience for there are also rude and mean customers feeling they are always right. Just train and retrain your workers to avoid a mishap. One business center in my place kicked a customer. The customer broke 4 pieces of glass in a box. But she didn't mean it. She said her arm ached but she was willing to pay but the son of the owner kicked her so hard that she fell on the floor.

The costumer was shocked of the attitude of the business owner's son. After the paid she left crying and limping. The wife told her husband. He was at rage and went to the store and killed the son of the business owner. Lesson learned, never act impulsively to customers.
 
You are right! But there is situation where a customer behavior cannot be tolerated! If a customer is trying to paint your business black, you have to stand against that! It will be suicidal if a customer turned other customers against your business.
 
The customers are humans and if the insult is extreme, there's a possibility for a revenge to happen. There are people who cannot accept insult. They are blinded with something that could satisfy their anger, come what may. It's best for a business owner to be understanding and kind to customers.
 
Businesses are supposed to almost pamper their customers to make them feel good and not being harsh on them. That would chase them away.
 
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