There's a big difference between these two terms related to business, i. e. being hardworking or being smart. If you're a hardworking business man but not smart you will be outsmarted to those who do not work harder but rather work smarter. How is this be possible? Those who work smarter have a good technique to produce volume sales smartly through giving discount to first come first serve policy. Another to give freebies to those first 20 people who would purchase at a stated amount you mentioned during your promotion. Customers surely flock to your business online or offline.