Passive Income in Business

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I often find that many businesses/companies not only rely on income from the main source of business operations, but they also have passive income by utilizing the company's sources of wealth or assets to create passive income. Passive income will be presented in the income statement as other income. Passive income can be in the form of interest, rent, dividends, royalties, profits from sales of fixed assets, etc. So should you as a businessman also strive for passive income?
 
Advertising was a major source of passive income for domain investors, online publishers. However, for some online publishers, the advertising rate has declined 100 times in the last decade, so they have to find another source of income.
 
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