Posting too frequently would lead to content overload and fatigue on your audience.

[Kross]

While contents are valuable marketing tools for brands, it is necessary to strike a balance in the frequency that a brand posts content. When a brand posts contents too often and too much, it leads to content overload and fatigue on your audience.

What does that do? The audience would not anticipate fresh contents from your brand any longer. And they would always ignore your contents.